Going from a marketing plan to a digital marketing strategy
So by the looks of the website, you would be forgiven for thinking that this is another social media agency – and frankly who needs more of those to add to the existing confusion. I prefer to think of...
View ArticleStrategy Matters – developing a clear (digital) marketing strategy
In my previous post, I said that the first thing you must do when thinking about creating an effective social media presence is to figure out what your digital marketing strategy is. And to do that you...
View ArticleGoing digital – what not to do!
You’ve decided you are going digital! You have figured out which social media channels will best work to support your marketing strategy. Now comes the hard part: what will you say on each channel?...
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